arts in business

It is of our time to connect the zeal of the arts to the acumen of business. Passion and focus belong together as corporate life finds a working paradigm that combines driving commercial ambition with personal integrity. Artists and industrialists share the same conversation about being successful in turbulent times. Mackenzie Inc works directly with your business strategy to bring it fully alive, relationship centered and compelling. We offer a range of personal development programmes for the inspired graduate to the fearless leader. Mackenzie Inc delivers a number of programmes detailed below in conjunction with Cranfield School of Management.

FLAME – (Fearless Leadership And Mindful Enterprise)

This is our flagship programme for senior leaders who want a fresh innovative approach to becoming fearless and creative in their role.  It is highly experiential and draws on a combination of business models, coaching relationships, and spatial dynamics in order to become fearless in leadership.

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FLAME by Mackenzie Inc on Scribd

To enquire or book onto this programme, please contact Mackenzie Inc here.

Winning hearts and minds

An introduction to speaking with passion and articulation, combining the skills of storytelling with voice work. This highly experiential programme is for managers wanting to increase their professional gravitas and rapport in working with clients and stakeholders. Watch a short interview with Alexander about the programme here.

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This programme will help you become a better communicator in the workplace by giving you the key techniques that storytellers have used for centuries to engage, enthuse and motivate their listeners. By the end of the programme you will be able to influence others confidently and lead with passion, clarity and presence.

“Information not passed through the heart is dangerous.”

Anita Rodick, Body Shop

What will I get out of the programme?

You will:

  • Deliver authentic and engaging communication with impact
  • The ability to maximise your presence and empowered authority
  • The ability to develop head and heart expression to provide motivation to others
  • Confidence to present with personal conviction, colour and natural enthusiasm
  • Personal delivery is authentic, impactful and engaging
  • Head and heart expression, combine to motivate others into action
  • Key statements mission and declarations and vision become textured with personal conviction, colour and natural enthusiasm.
Click here to watch Alexander speak about WHAM

Click here to watch Alexander speak about WHAM

What is the programme about?

The art of storytelling is an age-old technique that is used to motivate, influence and capture people’s imaginations. This programme will help you to understand the simple structure behind powerful words, dynamic images and personal presence. This is a highly experiential programme that takes each participant to new heights of personal presence.

This storytelling course takes each participant to new heights of personal presence.  It covers:

  • The threefold model of verbal communication
  • Skills are naturally inherent
  • Language of story is analysed to demonstrate the ‘magic’ of storytelling that can be applied to everyday applications
  • The Five Imaginations. Using the special qualities of each of the senses to add significance to key messages and important statements
  • Shifting fear of failure to winning presence whatever the environment
  • Using head to bring clarity
  • Using heart to focus on emotional intelligence
  • Being aware of the body as the carrier of power and presence.

When participants communicate through the threefold model they immediately become more impactful, dynamic and influential. This makes for delivery that is engaging, moving and inspiring. Words become memorable, key messages strike home and personal status is heightened with a renewed sense of enriched authority.

Who is the programme for?

  • Managers who engage in public speaking
  • Managers involved in influencing others within the workplace.

For more information and to book click here.


Alexander Mackenzie

Holding Court

A more advanced programme designed to enhance the stature of senior managers to become more impactful and memorable in their communication style. This storytelling and voice skills workshop is particularly beneficial for those leading teams and organisations through change.

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“Courage is what it takes to stand up and speak; courage is also what it takes to sit down and listen.”

Winston Churchill

Set in the auspicious surroundings of a castle, the home of kings and queens, this programme delivers the craft of inspirational storytelling. All inspirational leaders are storytellers, engaging communicators who understand the memorable language of the heart. From the ancient seat of power and influence leaders have always proclaimed their vision and held court with a dignified awakening presence. More than an ancient monument, a castle represents the heraldry of well-spoken rhetoric, and when we speak within the castle walls our words can echo with the might of our being.

This two day workshop is designed to bring senior managers and organizational leaders the art of winning hearts and minds with storytelling. Based on the time honoured tradition of combining the articulate clarity of the head with the inspirational knowledge of the heart, this programme promises an awakening to personal presence in the spoken word to command attention and make a positive difference to your teams, your organisations and yourself. This is a highly experiential programme and all the work we do will be centred on the messages, communications and expectations that your role calls for in times of turbulence as well as times of celebration.

In this skills based workshop, we will practice what it takes to re-connect with the inspirational speaker that we are, and learn to communicate with the clarity and focus of the head and the warmth, imagination and enthusiasm of the heart. Delegates will work with small, real-time presentations from their workplace, contextualizing passion and articulation in their everyday working environment. We, the facilitators of this workshop together with our heraldic company, will help fashion this message –applying the arts of informing, engaging and inspiring others with a fearless and compassionate confidence.

For more information please contact Mackenzie Inc.

From grad to professional

Currently an international programme designed to use the skills of storytelling to enable graduates to quickly become more credible, powerful and professional in their presence and delivery.

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“A lot of fellows nowadays have a B.A., M.D., or Ph.D. Unfortunately, they don’t have a J.O.B.”

“Fats” Domino

Year on year, new recruits are drawn to exciting and progressive organisations. They are expected and expecting to grow in an increasingly complicated work environment. Building the bridge between student life and performing as a professional, relies on their aptitude for advancing their personal communication skills. It is increasingly vital to establish professional respect and gain report with relevant stakeholders.

This programme enables keen graduates to take an important second look at how they communicate. Speaking with gravitas and warmth are the pillars upon which this programme is designed. Incorporating early habits of being articulate in presentation and winning in presence are the core skills that underpin the journey from grad to professional.

Blue chip companies and banks have adopted this programme internationally; it works across cultures and functions with depth and accessibility. Measurable success is one of the key benefits of this programme.

For more information please contact Mackenzie Inc.